What Happened to Vitamin C? The New Nutritional Panel

Posted: March 17, 2017

In the coming months, many consumers will start to see products with different looking nutritional fact panels.

On May 20, 2016 the FDA announced new nutritional fact labeling requirements. The new format updates daily nutritional needs based on recent scientific studies, while also making nutritional labels easier to understand. The new format will be required on all food products by July 26, 2018.

Besides a larger font, there are two big changes to the panel that most consumers will quickly notice:

*A new line has been added calling out the amount of added sugar in a product. Many products have naturally occurring sugar (such as fructose = fruit sugar). The intention of the new panel is to show how much of the total sugar is added sugar.

*Vitamin C and Vitamin A have been replaced by Vitamin D and Potassium. Based on new studies, the USDA and FDA determined that American consumers no longer have Vitamin A or Vitamin C deficiencies in their daily diet. Instead we need more Vitamin D and Potassium. Since prescriptions for sunny vacations aren’t being paid for by insurance companies, we all need to eat more Vitamin D. Sorry Vitamin C, your years of glory at the bottom of the panel are in the rear view mirror.

The new nutritional format has already been adopted by Gold Harbor for our Mandarin Oranges. When our product received Non-GMO Verified certification last summer, we updated our packaging to comply with the new nutritional labeling law. Mandarin oranges are still high in Vitamin C, it’s just not listed on the new nutritional fact panel.

Not all companies have changed their packaging to the new label yet, so there are currently two formats in the market.

The new FDA labeling law.

Info graphic showing the new label requirement.

Point #8 explains why Vitamin C is no longer a requirement. It is because we are no longer deficient in Vitamin C.

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